When Olive retired at the end of June 1961, Dr. Julian Burroughs,
assistant professor of speech, took over briefly as acting director of
alumni activities. He was relieved July 1, 1962, by Romulus T.
Weatherman, a 1950 graduate who had been an editorial writer for the
Winston-Salem Journal. Weatherman staved only until the end of
January 1964, and Olive came out of retirement to edit the Wake
Forest Magazine for a few months.
Meanwhile in January 1962, Paul S. Rake was appointed director of
development. He had been with professional fund-raising agencies
and had been associated with Tulane University and the Jefferson
Medical College and Hospital.
Rake was succeeded on April 1, 1964, by M. Henry Garrity, a 1947
graduate whose father had been football coach at Wake Forest from
1923 to 1925. Garritv thus was born in Wake Forest, attended the
college, and married Wake Forest coed Parmelee Pridgen, Class of
1948. Garrity had many years of experience in Boy Scout work and,
prior to his Wake Forest appointment, had been in a similar post at
Rider College in Trenton, New Jersey. With his arrival the offices of
alumni director and development director were combined, and Garrity
assumed the editorship of the magazine in June 1964, allowing Rev.
Olive to relinquish that duty
Under Garrity, Craven E. Williams, Class of 1962, became an as-
sistant in 1965, and Robert Moore Allen, formerly in development
work at Vanderbilt University, became an associate in 1967, primarily
with editorial responsibility. One of the criticisms of the alumni
publications under Garrity's direction was that they were oriented too
specifically toward appeals for financial support to the exclusion of
feature articles and news of the college and its graduates.
One of the heartening developments after the move to Winston-
Salem was that many alumni who had received their schooling on the
old campus continued their support despite the change in location. A
postwar slump in support occurred in 1950 when graduate
solicitations brought in only $55,479. In 1953, the year of the great
push to meet the W. N. Reynolds challenge, alumni sent in $234,878.
The record before Garrity's arrival was $450,359 in 1960.
Although Garrity's methods may have been questioned, they
brought results. In the 1963-64 annual fund campaign only 10 percent
of Wake Forest's former students contributed. The number grew to 19
percent the next year, and the 1965-66 participation
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