The College Administration 185
grades, class rank, and recommendations. In the first year the 316
men and 114 women in the entering freshman class had average test
scores of 943. By 1961-62 the average scores had climbed over 1,000,
and at the end of the Tribble administration, for the year 1966-67, the
scores averaged 1,139. Consistently the women's averages were from
fifty to a hundred points higher than the men's―a phenomenon
explained in part by the fact that relatively more women were
applying for the fewer spaces available. Starling's staff regularly
processed from twelve- to fourteen-hundred applications for the one
hundred and seventy-five to two hundred coed places available in the
freshman class. Across the board five to six times as many students
applied―men and women―as could be accepted.
Part of the popularity of the college was its growing reputation for
academic excellence, and another part lay in the relatively low tuition
costs as compared with other private schools. Some of it, however,
was based on the work of the Admissions Office in seeking out bright
students. In 1960, 63 percent of the entering women were in the top
10 percent of their high school classes; only 12 percent of the men
were. In 1966 the figures had climbed to 85.9 percent for women and
36 percent for men.
The Admissions Office also administered the financial aid budget,
which in 1959, with ministerial concessions and tuition for athletic
scholarships, amounted to $278,000. By the end of the Tribble era,
largely through the addition of the Hankins Scholarships, the annual
aid budget total surpassed $500,000. In 1964 Stan C. Broadway was
employed as assistant director of admissions and William M. Mackie,
Jr., as an admissions counselor.
The appointment in 1953 of Russell H. Brantley, Jr., as director of
communications was mentioned in Chapter V He carried on a tra-
dition which had been nurtured for many years by Prof. Jasper L.
Memory, who prepared news releases about Wake Forest for area
newspapers while at the same time teaching education courses, ed-
iting the alumni magazine, running the summer school, and acting as
a job-placement service. Memory had phenomenal recall and
probably recognized more students and graduates on sight than any
other member of the Wake Forest community. He was also a great
raconteur and personally relished his own stories so much that he was
affectionately known as "Bull" Memory.
For a time Walter C. Holton was sports publicist. He held a law
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