186 THE HISTORY OF WAKE FOREST COLLEGE
degree from Wake Forest in the Class of 1937, and he decided to put
it to work for him. After leaving the college he became a prominent
lawyer and judge in Winston-Salem. In July of 1946 W. Tom Bost,
Jr., came into the publicity operation, primarily to write about the
sports program but also to assist Professor Memory in general news.
In December he was made head of the News Bureau. The next year
Rev. Eugene Olive was designated editor of the alumni magazine as
part of his public relations duties.
Although Bost was scrupulously attentive to all phases of college
news, his promotion of the athletic program was so impressive that in
1949 he was chosen the outstanding sports publicist in the country for
medium-sized colleges. In January 1953 Bost resigned to join the
development program at the University of North Carolina, his alma
mater. Harold Powell, a senior, who had been an assistant to Bost,
was named acting director of the news bureau until Russell Brantley
came into the administration in July. At that time responsibility for
sports promotion was assigned to a full-time publicist, and Bill
Hensley was employed. He stayed two years and left for a comparable
position at North Carolina State College. To succeed him Marvin
"Skeeter" Francis, a former assistant sports editor of the Durham
Herald, was hired, and he and Brantley remained with the college
through the Tribble administration.
One of the key figures in physical management on the old campus
was Walter D. Holliday, superintendent of buildings and grounds. A
native of Wake County, he had arrived at the college as a worker in
19o4 and had enrolled as a student in 1910 and 1911. In 1914 he was
appointed to the superintendent's post, and he worked faithfully
through wars, depression, fires, and rationing. He retired in the
summer of 1953 and died September 21 of that year. At that time
President Tribble said: "In a long, perhaps the longest, career for this
type of service in the history of the college, Mr. Holiday rendered the
type of valuable service that must grow out of a deep sense of loyalty
to the ideals of the school and a profound feeling of love and
admiration for the students and faculty. For almost half a century he
made it his consuming ambition to get for the college the maximum
benefit in the maintenance of physical equipment at the minimum
cost." Holliday had been president of the Wake Forest Building and
Loan Association, a town commissioner, a deacon in the campus
church, a Mason, and a Shriner.
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