The Athletic Program 345
1953 $197,435, $225,926, $28,491
1954 199,360, 285,234, 85,874
1955 225,540, 310,584, 85,044
1956 236,535, 321,827, 85,292
1957 314,123, 417,411, 103,288
1958 279,377, 438,418, 159,041
And so it went from year to year, with Dr. Tribble reporting to the
trustees in 1962 the largest athletic loss to that point, $188,212.84.
As late as 1966 Gene Hooks, the athletic director, was still report-
ing to President Tribble that the sports endeavors were going into the
red, that year by $131,343. The figure was based on expenditures of
$690,000 as compared with income of $558,657. The outlays for
salaries and other expenses were: in football, $442,000; basketball,
$125,000; baseball, $30,000; golf, $14,000; tennis, $8,200; swim-
ming, $9,600 and cross country and track, $14,200. Administrative
expenses were $47,000.
Income that year was derived from the three revenue sports, as
follows: football, $238,817; basketball, $95,270, and baseball, $400.
Other sources were: student fees, $78,300; radio and television,
$29,500; the Deacon Club, $96,000; advertising, $9,550; concessions,
$7,950, and miscellaneous income, $2,870.
The growing cost of the athletic program gave serious members of
the faculty and administration considerable pause. However there was
never any thought of deemphasis, never any consideration of
withdrawing from the big-league competition of the ACC. To have
done so would have disappointed the students and upset many of the
alumni. But there was a golden light at the end of the tunnel, and its
gleam was hidden under the bushel of a relatively minor statistic
above. Wake Forest and other major colleges and universities were on
the threshold of a gigantic boom in televised sports. Those institutions
with exciting teams would benefit immensely from sponsored
telecasts. Wake Forest was one of them, and for the first time in
history its athletic complex would become self-sustaining.
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