| the history of wake forest
he thirteenth year of the Scales administration,
had been a conspicuously successful period in
University fund-raising. Total giving to Wake Forest had reached
almost nine million dollars, and the $1,456,825 raised from alumni
was at an all-time high for gifts received from the University’s own
graduates. The Council for Advancement and Support of Education
(CASE) had recognized this achievement by honoring Wake Forest
with a much prized award for “sustained performance” in alumni
giving. Among all the nation’s private colleges and universities
Wake Forest ranked second, surpassed only by Harvard University.
These records and recognitions were, to a great extent, the out-
come of a decade of faithful and imaginative efforts by a devoted
development staff. Two men in particular, J. William “Bill” Straughan
and G. William “Bill” Joyner Jr., had had a vision for advancing
Wake Forest among private universities and, blessed by an attractive
combination of energy, creativity, and wit, they had seen much of
that vision become reality. Both men were Wake Forest alumni,
Straughan from the class of 1964 and Joyner from the class of 1966.
Straughan had served, first as Director of Development and then
as Vice President, for six years (1971–1977), and Joyner, who had
previously been Director of Alumni Affairs, had succeeded Straughan.
They had a dedication to their work which was founded in a passion-
ate love for Wake Forest and in a belief that there were no bound-
aries to what Wake Forest might achieve. They called on alumni
and friends, they sought out new prospects, they worked closely
with Trustees and the College Board of Visitors, they made talks
chapter fifteen
On the Way to the Sesquicentennial
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