Chapter Ten: 1992–1993 163
average that year was 55 cents. In contrast, University of North Carolina-Chapel
Hill spent 27 cents and Duke 44 cents. American Association of University Profes-
sors President Mark Leary (Psychology) said, “The data clearly indicate that Wake
Forest does not suffer from ‘administrative bloat.’” The number of faculty increased
from 271 to 317 between fall 1985 and fall 1991, a 17 percent increase. Between
1987–1988 and 1991–1992, the total Reynolda Campus payroll grew 48.4 percent,
from $20,494,059 to $30,404,004. In 1987–1988, faculty salaries totaled $15,347,321,
or 74.9 percent of total payroll, and in 1991–1992, the figure was $22,553,387, or
74.2  percent.
Hearn addressed the faculty on October 13 in Brendle Recital Hall: “Wake ­ Forest
is strong and distinctive and should stride confidently on its own path toward the
bright future that awaits it.” To realize its promise, however, it “should thoroughly
evaluate its instructional programs and reinstitute its planning efforts, focus-
ing not on facilities or external relations but on educational and academic policy
issues.” He  recited a litany of institutional strengths: financial stability, “tremendous”
trustee leadership, high national rankings, strong applicant pools in all schools, good
student outcomes and morale, solid public and political ties, a beautiful campus, a
well-established medical research base, strong institutional themes of leadership, eth-
ics, and public service, and a solid base in international education. The University was
national: a college in size but a university in scope; secular, not religious. “The time
has come to realize that in accepting our hybrid, heterodox, unorthodox character,
we can be second to none, and that in our special mission we can be of special value
to the world.”
On May 28, Gene Hooks, who had served as Wake Forest’s Athletic Director since
1964, informed President Hearn that he wished to retire “when a successor was
named” to become Executive Director of the newly created NCAA Division I-A Ath-
letic Directors Association. He hoped the announcement could be made before the
1992 football season to leave plenty of time to choose a new Director. His retirement
left big shoes to fill. During his twenty-eight years as Director, Hooks had built a
reputation as an innovator in promotions. He had been an All-American baseball
player for the Deacons in 1949 and 1950 and served as head baseball coach from
1957 to 1959. His major accomplishments, however, were focused on maintaining
a sound financial basis for the athletic program (e.g., revenues increased more than
ten-fold), with a commitment to integrity and the welfare of student-athletes. Under
Hooks, the Deacons won twenty ACC titles (fourteen in men’s golf, one in women’s
golf, one in football, two in men’s cross country, one in soccer, and one in base-
ball) and three national championships in men’s golf. His leadership in the ACC
produced the conference’s revenue-pooling policy that made it possible for small,
private universities like Wake Forest to remain competitive in the conference and
the NCAA’s Division I.
Hooks also saw the construction of some of the finest practice and competi-
tion sites in the country, including the 31,500-seat Groves Stadium, which opened
in 1968. He took the lead in spurring the University to contribute $5 million
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