Chapter Eighteen: 2000–2001 309
$264 million was raised, $140 million by the Reynolda Campus and $124 million by
the School of Medicine.
The campaign was kicked off with a speech by President Hearn and then a Dea-
cons on Parade event, modeled on Chicago’s public art exhibit, Cows on Parade, held
in 1999. Five hundred buttons with the words Deacons on Parade were distributed
before the fiberglass figures were walked around the quad so everyone could see them.
Nineteen seven-foot-tall Deacons, made of fiberglass and decorated by students and
faculty, were a part of the procession around the Quad. They included the Wake Forest
Signature Deacon; Dr. Deacon; Four Muses Deacon; Calloway Deacon; Baptist Stu-
dent Union Deacon; Devoted Deacon; Athletics Deacon; Presidential Deacon; Tim
Duncan Deacon; Greek Deacon; Babcock’s Manager of the Global Future; Deacon and
the Technicolor Dream Coat; Solid Gold Deacon; Golf Deacon; Joe Judge; Liberated
Form; 2000 Presidential Debate Deacon; Cadet Deacon; and Sequin Deacon.
Most of the Deacons were sold at auction during Homecoming Weekend of
2002 (October 26–27) and raised $35,000, most of which went toward the student-
supported goals of the campaign, but each group who decorated a Deacon also
received some funds. Jennifer Richwine was the Director of Campaign Programs,
which ran through June 30, 2006, and eventually raised $689 million. The campaign’s
rationale, according to President Hearn, could be summed up in a sentence: “It is
time to move Wake Forest again, not in place but in purpose.”
The Z. Smith Reynolds Foundation Gift
A third major story of the year was the Z. Smith Reynolds Foundation of Winston-
Salem making a pledge in perpetuity of 3 percent of its annual income to Wake Forest.
Deacons on Parade