36 The History of Wake Forest
The generosity of alumni giving was acknowledged nationally:
The University’s alumni giving program was chosen the best in the country
among major private universities for the four-year period beginning in 1979.
The competition, sponsored by the Council for Advancement and Support of
Education (CASE) and the United States Steel Foundation, had been held for the
last twenty-five years…. The ‘sustained performance giving award’ won by the
University was based on the percentage of alumni who participated in the annual
giving program over the last four years, the average gift per alumnus, total giv-
ing, and the overall quality of the program…. The average gift from University
alumni during the four years was $167. It was the highest in North Carolina and
was above the national average of $103. Thirty-one percent of alumni partici-
pated in the annual giving program. The national average was 19 percent.
George E. Brooks (’71) of Charlotte was installed as the new President of the Alumni
Association during the 1984 homecoming banquet. He had been National Chair of
the College Fund in 1983–1984 and led the campaign past the $1 million mark for
the first time. In addition, the Alumni in Admissions (AIA) program, started in 1983,
expanded and recruited alumni in different parts of the country to help admissions
personnel recruit and enroll the best students from those areas.
Deke - Homecoming King dog; Granice Geyer - Homecoming Queen