Chapter Four: 1986–1987 67
to the vice presidents, President Hearn stated,
“We are preparing to move ahead with archi-
tectural, planning and construction matters
regarding the University Center on an acceler-
ated schedule.” In an April 23 letter to Joseph
Branch, Hearn stated that “current plans call
for construction to begin in 1988.” The build-
ing was projected to cost $8 million and
was under the supervision of John Ander-
son because of his engineering background
and seemingly boundless energy. In the fall,
Cliff Benson (’64 and Wake Forest parent and
trustee) had pledged $1 million. In January,
Wayne Calloway (’59), Chair and CEO of
PepsiCo, Inc., announced a $1 million gift
for the construction of the center, and Joseph
Luter and his wife gave $1 million to Wake
Forest—$500,000 for the University Center,
$100,000 for the Joel Coliseum, and $400,000
for the men’s and women’s athletic programs.
In another physical matter, Silas Creek
Parkway’s direct route through the campus as a north/south artery had become a
major headache. Traffic was congested and pedestrians crossing the circumference
roads, especially to the Scales Fine Arts Center, were endangered. Further, on October
13, 1986, President Hearn wrote to Mayor Wayne Corpening, enclosing an article
from a recent Old Gold and Black “dealing with a chronic institutional problem on
this campus—vandalism. A large measure of our vandalism results from juveniles
who find themselves here as a result of our current traffic patterns. This is yet another
reason why our concern about the Silas Creek Parkway matter is so intense.” The
President suggested a Silas Creek bypass behind the AT&T building. Otherwise, he
thought Wake Forest would deteriorate as a campus and an asset to the Winston-
Salem community. Reid Morgan, Assistant University Counsel, said that the pro-
posed Silas Creek Parkway extension to North Point Boulevard could be completed
by 1993. It would reduce the traffic flowing through the campus, which was estimated
at between 12,500 and 17,500 cars per day.
Trees were another dominant concern, especially the forty-two elm trees on the
main quad between Wait Chapel and Reynolda Hall. At thirty years old, they pro-
vided a magnificent canopy, but they were dying from a fungus known as Dutch
Elm Disease. Nina Allen (Biology) chaired a committee appointed by the President
to address the problem. The committee began work in September to develop a land-
scape plan that would become a part of the University’s Master Campus Plan for
new building and development compiled by the Capital Planning Committee and
updated every five years.
In financial matters, the Pro Humanitate Society was established as a club for
donors who agreed to give the University $50,000 over a ten-year period. The Presi-
dent’s Club, for donors who agreed to give $10,000 over a ten-year period, reached an
President Hearn answers student
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