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have to constantly keep your contacts up and make new ones. You have to come through
with what you say what they need and maybe a little something extra. You have to
keep fresh. Maybe as simple going outside and looking around. . .Watch out for the
piranhas.” She advises, “they’re in every industry and worse in advertising. There are a lot
of piranhas but as many nice and good people. Keeping up your contacts and keeping
your word. Coming through every time and helping others.”
She stresses the importance of being good to people on the way up. Sheryl notes, “You
may be on top now but it ‘ain’t’ going to last. Be a little humble.” Relational responsibility
is a pathway to co-creating:
In relational responsibility we avoid the narcissism implicit in the ethical calls for ‘care
of the self.’ We also avoid the self/other split resulting from the imperative to ‘care for
the other.’ In being responsible for relationships we step outside the individualist
tradition; care for the relationship becomes primary. (Gergen, 2009, p. 364)
Sheryl’s practice of “relational responsibility” with fellow freelancers and clients is what
keeps her connected, vital, active and engaged.
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