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Four Passovers later it is on the market for “$39.95” on Amazon. Marc jokes, “It’s a limited
market. There are not enough Jews in the world. I’ll have to go to China and make it
cheaply or find another place where shipping wouldn’t be a problem. Israel is another
potentially big market. I’ve sold a limited amount to Israel because shipping is expensive.”
Lately, I’ve seen the “Elijah Drinks” cup advertised on Amazon.com, and various Judaica
websites. Click on the following youtube.com link to see Elijah Drinks
(http://www.youtube.com/watch?v=ozRIky5b0yw).
The Elijah Cup, a collaborative venture, is an example of the power of conversations to
create joint action. That is the advantage of having a socially networked community. Here
relationships from the past can easily intersect with the present and then ultimately link to
our future. These encounters allow new possibilities for intellectual exchange, innovation
and networking to emerge. Richard Florida in The Atlantic writes that highly developed
social skills differ from sociability. “They include persuasion, social perceptiveness, the
capacity to bring the right people together on a project, the ability to help develop other
people, and a keen sense of empathy” (Florida, October 2011).
Geography: Creative Folks Live Everywhere; Cleveland Is
No Joke
The freelancers involved with this project, with a long history working in media, all
demonstrate the survival instincts, tenacity, relational and improvisational skills needed to
thrive in less than ideal situations and that can sometimes include location.
Seven of the eleven media freelancers, many of whom are nationally recognized for their
creative work, hail from Cleveland, Ohio yet their sphere of influence is national and at
times international in scope. Cleveland, with a gritty postindustrial backdrop, is a
community that offers affordability and culture. Cleveland as an underdog location, much
like Detroit and other Rust Belt cities, is a tough place where people provide the color in a
frequently steel-grey landscape. The motto, “Cleveland you’ve got to be tough,” is no joke.
When media comes to mind, Cleveland is not first and foremost on anyone’s list as a
location conducive for freelance work -- yet creativity abounds.
The seven project participants living in Cleveland include: jimi izrael, a commentator on
NPR The Barbershop and recent author of The Denzel Principle: Why Black Women Can’t
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