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The Takeaway: Whether Freelance Is Global or Local It Is
Relationally Driven
“If we are always arriving and departing, it is also true that we are eternally anchored. One’s
destination is never a place but rather a new way of looking at things.” Henry Miller, 1957
The media freelancer doesn’t have time to ponder the state of the economy. They are too
busy finding work, finishing work, and then doing it again at a pace and price that is
significantly compressed and faster. Freelancers are certainly aware that the content “king”
has been dethroned. The Internet along with rapid technological invention has had a
profound impact on all the creative industries. “Attention has shifted from the ‘what’ of
content to the ‘how’ of delivery, branding, and customer relations in other words toward
management” (Bilton as cited in Deuze, p. 31). Journalists were the first to feel the impact
especially as newspapers imploded. As we rapidly shift from the industrial to the
information age, structures and solutions that once worked are creaky and at a breaking
point.
Holman articulates what it takes to be receptive to the unknown when dealing with
uncertainty in her book “Engaging Emergence: Turning Upheaval Into Opportunity.”
Perhaps knowing that turmoil is a gateway to creativity and innovation provides a
reason to open to the unfamiliar. Just as seeds root in rich, dark soil, so does
emergent change require the darkness of the unknown. After all, if we know the
outcome and how to create it, then by definition nothing unexpected can emerge.
Even knowing its value, embracing mystery, being receptive to not knowing, takes
courage. Buddhist nun Pema Chodron speaks eloquently of this notion: ‘By not
knowing, not hoping to know, and not acting like we know what’s happening, we
begin to access our inner strength. (Holman, 2010, pp. 58-59)
All the freelancers involved with this project know that talent alone does not drive creativity
or invention. It is a supportive community that has the capacity to bolster our courage,
renew our confidence, and allow us to move forward together. As noted in “Net Locality:
Why Location Matters in a Networked World:
The fact that the web is marching steadily along the path to localization is an
indication that local communities, cultures, and contexts have always been relevant,
and always will be. It would be naïve to deny the influence of global networks on
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