He was showing the industry a model for audio that was more flexible and affordable and
had to pitch the resistant studios that had been initially sold the idea by AVID that “now you
can do audio too.” As Bill noted, “They would try and mix the show inside the video
system and it would not pass the technical evaluations.” He worked hard to convince the
studios that they did have an audio budget:
So if you can get the same guy you had in the studio and get it delivered for a third
of what you were paying. Would you go for it? Again they’d say, ‘we don’t have an
audio budget.’ I’d say you do have an audio budget. You’re just using it on a video
system and tying up that video system for a week to do the audio. I can do it in a
day and that video system can move on to the next video project. That’s why
you’re behind on everything. Let me inject my company into the system and I will
get it done in a day or two days and it will pass tech evaluation and it won’t be
bounded back over and over. And you won’t spread it out over a month. It will be
a job that gets done in a few days goes to tech evaluation and you’ll get a paper
back saying you passed. They went for it.” Who went for it? Bill answers, “A & E
went for it Biography went for it The History Channel went for it MTV went for
it at the time. PBS did. Court TV did. Now they’re True TV. Many did.
Bill created a compelling win-win scenario to entice his clients by saying you will not only
pass your audio inspection quicker, free up your system for other projects, but it will cost
less than what you have been paying. As a consequence, his business narrative has
improved with an expanded client base; but a persistent problem has emerged and that is
slow and delayed payments that are threatening his livelihood. This is theme that will be
continued in the section Checks Flying Somewhere.
jimi izrael (Cultural Critic and Writer): Technology Has Devalued His Work
by 60 Percent
When asked how technology has changed his work, jimi is quick to point out at first that on
a logistics level it has gotten better. But then he discusses how being an opinion writer has
not been helpful with blogging and Internet content coming to the forefront:
It’s gotten better. I remember when I first started freelancing I had to type stuff at
my house, run to Kinkos, then fax it to the editor, and get to a pay phone and find
out if they got it. Then I had to go through the process again and edit, print it out,
and fax it. It used to be an eight-hour process. Now it’s a one-hour process. So
the technology is great in that way. The market has changed. It used to be that
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