The Truth On Truth: The Takeaway
With social construction, there is no one size fits all singular overarching ”objective truth”
but a “commonsense reality” (Berger & Luckmann, 1966), which we have tacitly agreed to
accept as real and true. It reminds me of documentary filmmaking where I often mention to
students, “remember a documentary is not the truth, it is somebody’s version of their
truth.” Truth, like history, has many plausible versions of the same story. That is why the
use of multiple voices and stories was critical to this dissertation. The audience is free to
form their own conclusion from a vast collection of material presented and it is
understandable that everyone will walk away with a different take on the situation. For me,
this is a refreshing departure from a more traditional academic environment where we
clutch our beliefs tightly and are told that ‘right’ thinking demands ironclad conclusions. As
in film, tight conclusions are constructed to work better in fiction rather than in real life.
The Media, Technology, and Culture Review
When I started this dissertation three years ago (2009), the job market was in the process
of losing steam while the economy headed into a deep recession. The freelance market on
all fronts was heating up and this critical shift continues today. This upsurge in the number
of freelancers or contractors emerging in the workforce is a phenomenon occurring not
only in media, but also throughout the entire workforce. Andrew Ross, a NYU work and
cultural expert, attributes this migratory status to “Quality of Life” programs introduced in
the 1970 to stimulate a jaded workforce and “make work more feel good and meaningful
also marked the onset of long decline in job security” and explains:
As the workplace became more inclusive, free or self-actualizing for employees, it
became less just and equal in its provisions or guarantees. This was as true for
production workers, reorganized into teams exercising a degree of decision-making
around their modules, as for white-collar employees, encouraged to be self-
directing in their work applications. In either case, the managerial program to sell
liberation from drudgery was accompanied by the introduction of risk, uncertainty
and nonstandard work arrangement. As far as corporate conduct went, it is fair to
say that one hand gave while the other took. (Ross, 2008, p. 35)
Author Thomas Friedman in, The World Is Flat: A Brief History of the Twenty-First Century
(Friedman, 2005), examines how technology has upended a vertical hierarchy to one that is
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