They’re still a 4+ billion dollar company. They can take a couple of million dollars out
from between the cushions of their couch and launch this company and just say,
‘We’ll throw a couple of million at you and here’s our goals.’
We cannot squander talent, who demonstrate ingenuity and a stellar work ethic, by
focusing solely on shareholder’s bottom-line dollars and not investing in the quality of
people’s lives. Peter Drucker, the business visionary, when asked by David Cooperrider at
Case Western Reserve University’s Weatherhead School of Management “Can social
responsibility also be profitable?” replies:
It’s not whether social responsibility can be profitable to business he said, but rather
how profitable business can make social responsibility. That day, he (Peter Drucker)
declared to me something we should all remember: ‘Every single social and global
issue of our day is a business opportunity in disguise” (Copperrider, 2008, p. 32).
The companies that people want to work for, one’s that address quality of life concerns,
are profitable because the turnover is not as high and less money is spent on recruiting
talent. A healthy employee base has the capacity to generate to a more progressive,
future-forward work outlook.
In Search of More Relational Moments
In a series in the Harvard Business Review, “Bringing Your Whole Self to Work,” there are
many articles focusing on the debilitating hardship placed on workers challenged with burn
out, stress overload, media diets of bad news, toxic worry, sleep deficits, and unrelenting
work loads.
Toxic worry is an examination of how we are losing human or relational moments. Edward
Hallowell, a psychiatrist treating anxiety disorders, has been working with businesspeople
for 20+ years warns of the consequences of overindulging in technology, isolating, and
moving away from human moments. Hallowell emphasizes, “The human moment has two
prerequisites: people’s physical presence and their emotional and intellectual attention”
(Hallowell, 2008, p. 26).
Hallowell is suggesting that the disappearance of human moments is altering the brains
chemistry as we get swallowed up by synthetic moments of virtual answering machines,
ATMs, voice mails, emails, texts, etc. Everyone has the experience of getting stuck in the
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