We are on the cusp of taking a more holistic view of work with less separation between the
personal and professional due to mobile technology changes. There is a shift as
companies realize that stress challenges on the home and work front affect both worlds.
The lines of demarcation between work and home life are blurrier. Many of the creative
individuals involved with this project, especially in production, recognize the importance of
healthful practices such as rest, balanced nutrition, and exercise as a necessity in the
creative industries. This is further explored in the chapter “The Generative Years: Living
What’s Next.”
New Attitudes Regarding Creativity and Aging Are Bridging The
Generational Divide
The benefits of a healthier lifestyle are not only prolonging our life, but also enabling people
to stay engaged and active on the work front longer. The participants in this dissertation
discuss aging and mentoring in a youth-focused media industry. New attitudes toward
aging and creativity are shifting as a result of people staying in the workforce past
retirement and new studies are challenging the notion that creativity declines with age.
Gene Cohen, pioneering researcher in the area of geriatric psychiatry, questions the notion
that “older adults can’t learn as well as young people” (Cohen, 2005, 2006). Mihaly
Czikeszentmihaly, author of Creativity: Flow and the Psychology of Discovery and
Invention, explored the lives of creative individuals and in the study the participants
expressed little change as they aged regarding their accomplishments (1996). Mary and
Kenneth Gergen’s digital “Positive Aging Newsletter” challenges the “longstanding view of
aging as decline, the newsletter provides resources for understanding aging as an
unprecedented period of human development” (http://www.taosinstitute.net/positive-aging-
The statistics that “Boomers intend to keep working well past the age of 54 in far greater
numbers than previous generations” (Newman, K., 2011, p. 136) is changing the workforce
and is reflected with these project participants. Many of the participants take on active
mentoring roles with younger co-workers and this helps to bridge the generational divide;
and they are also becoming role models for a more robust, creative intergenerational
workforce. Rob Salkowitz, in Generation Blend: Managing Across the Technology Age
Gap, (2008) explores the positive synergy posed by intergenerational teams especially
between Baby Boomers and Millennials.
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